About
Three perspectives, one way of working.
The people
Jorge Thauby
Founder & Design Lead
Jorge designs conversations. For more than twenty-five years he was a creative director across Chile, Dubai and Singapore, with agencies including Ogilvy, Geometry Global and VMLY&R, shaping how brands speak to people.
Now he designs the conversations underneath: between founders and what they're building, between teams, between companies and the people they serve. His work draws on two foundations: Cultural Biology and the ontology of language, the view that conversations don't only describe who we are. They shape who we become.
Adriana Talhouk
Co-founder & Head of Brand & Connections
Adriana believes everything starts with a conversation, and her work is making sure it happens between the people who need to have it. She translates what an organisation is into something others understand, remember and choose. A communicator and advertiser with a love of design, she has spent more than thirty years in brands, starting at JWT. Her strength is reading a business quickly, ordering its story, and opening the right doors. She has learned that a strong brand is built from the inside first, in how its people talk to each other.
César Ulloa
Co-founder, Management & Digital Transformation Leader
César has spent more than twenty years leading change inside organisations, delivering global digital transformation programmes across teams, functions and markets. His focus has always been the part most programmes miss: whether people actually adopt the change.
At Conversations Designer he brings structure to the conversation: how decisions get made, how work gets coordinated, and how new ways of working last.
What we believe
People coordinating with each other, again and again, through conversation. That's how anything worth building gets built.
Here's what we know for sure. Every company that ever mattered started as a conversation nobody else was having yet. And most companies lose that conversation long before they lose their way, they just don't notice, because everything else keeps moving.
We believe conversations are not soft. They are structural. A team is not aligned because someone said the word alignment in a meeting. A brand does not sound true because a designer made it look confident. Alignment and truth are built, sentence by sentence, commitment by commitment, in conversations that either happen or don't.
We believe the founders who build the most meaningful things are usually the loneliest people in the room. Not because no one is around. Because the conversation that matters most is still happening only in their head.
We want to live in a world where that stops being normal. Where a founder does not have to wait for a crisis to finally say what they meant. Where teams do not spend a year operating on guesses about what everyone else believes. Where companies do not get to hide behind their size, or how fast things move every day, as an excuse for never having the conversation that would actually change something.
We will show the world what happens when conversations get designed instead of left to chance. Not faster growth. Not a better pitch deck. A company that finally matches what its founder meant, built with them, not handed to them, this one, or the next one they build.
This is Conversations Designer. Say what you meant. Build what you meant.
How we work together
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One of us comes from creative direction and conversation design: the emotional side of how people decide.
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One from organisational change: structure, adoption, how things actually get done.
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And one from brand and communication: how a company is understood, remembered and chosen.
Together, we hold all three, in the same room.
And we practise what we design with each other first.