An airline marketing team · Asia

A new leader is arriving.
The team is still with the last one.

From a team still holding on to its last leader to a team ready to receive the next.

Why it happens

When a leader leaves after years, a team doesn't just lose a manager. It loses the person who shaped its work, and part of how it sees itself. Most companies handle the departure as admin: an announcement, a farewell lunch, a new name on the org chart. But feelings don't follow the org chart. Without a proper ending, the team keeps comparing, and the new leader spends the first months earning a place in a chair that still feels taken.

The cost doesn't stay inside the team. A team that keeps looking back resists, quietly. Decisions get checked against how the last leader would have made them. New ideas wait to see if they'll last. Good people hold back their energy, and some of the best leave. The new leader spends the first months winning trust instead of moving the work, and every team that depends on this one slows down with it. In a marketing team, that means campaigns held up, launches that miss their window, and a brand that loses its pace. A leadership change handled badly costs more than morale: it shows up in how the organisation operates, and in the end in revenue.

This team had worked with its leader for five years. Fifty people across five teams, some who had lived the whole journey and some who had just arrived. A new leader was coming from outside. The second in line saw what was missing: the team needed to close the chapter before the next one could start. They asked us to revisit the work done with the leader who was leaving, and to make room for the one arriving.

  • What does your team still carry from its last leader?
  • Has anyone said thank you, out loud, together?
  • What will your next leader find when they walk in?

How we designed it

The first design choice: the team writes its own history. Each of the five teams chose, from its own area, the projects it had designed with her. We curated them into milestones, laid in order across the floor and joined by a rope. Five years became a path you could walk.

In the room, we designed an experience, not a meeting. People moved through their own history, together and alone, across every level of tenure, until each of them found the moment that mattered most and could say why. Old memories met new eyes, and what had been private became shared. Step by step, appreciation turned into meaning, and meaning into readiness. We designed it and led it together with one of the company's own leaders.

The ending wasn't announced, it was embodied. The team took down the milestone walk with their own hands. The chapter was complete, and the floor was clear for what comes next.

What changed

The new leader landed smoothly, with hardly any friction, into a team that wanted to receive her. No months lost to comparison, and no loyalty left hanging. Fifty people said thank you, let go, and moved on together.

For you, it may not be a farewell. It will be whatever lets your team end one chapter well, so the next can start.

Status

Delivered. New leader in place.

Next case

A brand for people with kids · Singapore

Your idea is different.
It just doesn't sound different.

Don't see yours here?
Good. Every design
starts from zero.